Regenerate
Enamel Science

The D11 (or Singles’ Day) shopping festival is one of China’s largest e-commerce shopping days, full of large-scale promotions and discounts on trending products. Regenerate, a toothpaste brand, celebrated the occasion with festivities of its own—its brand launch.

― Festive Technology

For Regenerate’s brand launch, Circle crafted a suite of content with a focus on technology. The visuals are an abstract take on forming layers, which come to life with a festive air that’s fit for the day.

Brand
Regenerate Enamel Science
Work
Key Visuals, Editorial Content
Location
UK, EU, China
A rich world of visuals

To build deeper connection to the Regenerate brand, Circle designed a full set of still life images that reveal each product in a modern way.

Editorial content

Circle also developed editorial assets that express each product’s distinctive narrative.