Zhong Hua
Self-Repair Power

Zhong Hua, one of China’s top three toothpaste brands, went from being a heritage brand stuck in China’s saturated, commoditised toothpaste category, to a formidable challenger in the cosmetics category.

― Elegance and tradition

To launch Zhong Hua’s new product range, Circle developed a campaign based on the self-healing power of Traditional Chinese Medicine. The new, modern pack design also highlights the brand’s key premium features.

Brand
Zhong Hua
Work
Key Visuals, Branding
Location
China